How we make money

We may earn a commission when you sign up through a link on this page. It does not affect how we rank or assess anything here.

That sentence appears above the first casino link on every page that has one. This page explains it properly.

Casino operators run affiliate programmes. If a reader follows a link from us, opens an account and plays, the operator pays us — usually a share of what the casino earns from that player over time, sometimes a fixed fee per account. That is the whole business model. There is no subscription, no paywall, and no display advertising.

It costs you nothing. You do not pay more, get a worse offer, or receive different terms because you arrived through us. The commission comes out of the operator's marketing budget.

You can see which links they are. Every outbound link to a casino on this site goes through an address on our own domain beginning /go/. If a link does not start with /go/, we are not being paid for it. Hover over one and check.

What it does change, because pretending otherwise would be the dishonest part: which operators exist on this site at all. We can only send you to an operator we have an arrangement with, so the ones we list are a subset of the licensed market in your country, not all of it. We would rather you knew that than believed our list is exhaustive.

What it does not change:

• The figures. RTP, volatility, maximum win and everything else come from the studio's own published material, and our editorial policy sets out the rules. No commercial partner sees a figure before it is published, and none has ever asked us to change one.
• The order. Sorted lists are sorted by the column heading — highest RTP, biggest maximum win, newest. You can re-sort them. We do not sell a position in a list and we do not have a “featured” slot that is really an advert.
• Who is eligible to appear. That is decided first by the regulator, not by us. An operator is shown to you only if it holds a current licence from the gambling regulator for the country you are reading from, checked against that regulator's own public register. No licence, no listing — regardless of what it pays.
• What we say about them. If we describe an operator, we describe it as we find it.

• We do not promote unlicensed operators. There is a large, well-paying market in casinos that hold no licence in the country the reader is in. It is the single most profitable thing an affiliate site can do and in several of our markets it is a criminal offence. We do not do it, and the check that stops us is automated rather than editorial — an operator with no licence entry for your country cannot be rendered on a page served to you.
• We do not sell review scores or list positions.
• We do not run bonus offers past you as if they were news, and in Ontario and Alberta we do not publish bonus or promotional offers at all, because the regulator there prohibits it.
• We do not use your data to target you. No retargeting, no behavioural advertising, no “recommended casino for you”. Our privacy policy explains what little we do collect.
• We do not email you offers.

We are not permitted to advertise gambling to readers in every country, and where we are not, we do not — no link, no logo, no offer, and nothing hidden behind a button that quietly still tracks you. If you are reading from one of those countries you will see the slot and studio information and none of the commercial content, and that is intended rather than broken.

Where we can show operators, the mandatory information for your country — the minimum age, the national help line, and the national self-exclusion scheme — is shown alongside them.

If anything here is unclear, or you think we have got the balance wrong somewhere on the site, tell us through the contact page. We would rather argue about it than have you assume the worst.